content marketing

SEO Platform BrightEdge Generates More Than $65B For Customers

Content marketing is becoming a key aspect of marketing operations, as brands and retailers continue to connect with online audiences in more…

Storyselling Marries Content And Commerce To Build Long-Term Loyalty

Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around its effectiveness are still…

NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions

Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers delivering more than 55…

Content Marketing Enhancements Boost Astroglide Conversions 63%

Personal lubricants are not the easiest things in the world for people to discuss, so marketing them to consumers often requires an…

A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach…

Ponomusic Boosts Album Sales Up To 20% With Personalized Recommendations

Personalization is an especially important driving force in the competitive music industry, where consumers have a wide range of music streaming and…

Godiva Increases Conversion Speed 300% With Shoppable Content

Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in more than 450 boutiques…

Rock/Creek Unites Digital And Store-Based Customer Tracking

Rock/Creek has a lot to gain from learning about its customers — particularly their plans for outdoor adventures. The retailer’s most valuable…

Communities Influence The Next Wave Of Customer Engagement Strategies

As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight of the goal to…

Melissa & Doug, Moleskine Stand Out Among Retailers Combining Content And Commerce

As consumers browse online, they are inundated with retail brand information at nearly every point of their user experience. Whether through an…

Zmags Creator Helps Retailers Publish Digital Content Faster

In an effort to differentiate in the increasingly competitive e-Commerce world, brands and retailers are focused on creating attention-grabbing content and memorable…

Dogeared Dazzles With Content Marketing

To see marketing success in this digitally connected, omnichannel world, retailers must strike the perfect balance between aspirational advertising and showing their…

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content marketing

SEO Platform BrightEdge Generates More Than $65B For Customers

Storyselling Marries Content And Commerce To Build Long-Term Loyalty

NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions

Content Marketing Enhancements Boost Astroglide Conversions 63%

A User’s Guide to Content Marketing

Ponomusic Boosts Album Sales Up To 20% With Personalized Recommendations

Godiva Increases Conversion Speed 300% With Shoppable Content

Rock/Creek Unites Digital And Store-Based Customer Tracking

Communities Influence The Next Wave Of Customer Engagement Strategies

Melissa & Doug, Moleskine Stand Out Among Retailers Combining Content And Commerce

Zmags Creator Helps Retailers Publish Digital Content Faster

Dogeared Dazzles With Content Marketing

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

Shoptalk 2025

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Outdoor Retailer Summer & ODI

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