Experian Marketing Services

POS Subscribers Provide 32% Higher Open Rates

Retail marketers need to take action to improve the quality of data they obtain at the POS, as these subscribers often are…

Social Influences 8% Of Online Sales

For years, retail executives have debated the business impact of social media. Although Facebook, Twitter and other sites are valuable engagement channels,…

Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals

Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier and more often this…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing