experiential retail

DICK’S Second ‘House of Sport’ Store Features Wellness Destination and ‘House of Cleats’

DICK’S Sporting Goods unveiled its second DICK’S House of Sport concept in Knoxville, Tenn., on June 4. The new location boasts multi-sport…

Muggles Welcome: Harry Potter New York Debuts Interactive Tech-Enabled Shopping

Harry Potter New York debuted on June 3, inviting fans to experience the Wizarding World in an interactive store spanning three floors…

Sam’s Club In-Store Sampling Returns with Roaming Stations and a Food Truck Tour

Sam’s Club is re-introducing its in-store sampling and demo program, Taste & Tips, following a COVID-19-induced hiatus that began in March 2020….

Golden Goose Brings Personalization and its ‘Lived-in’ Aesthetic to New Beverly Hills Store

Italian brand Golden Goose has amassed a cult-like following for its hand-made distressed sneakers — and now it has taken that “perfectly…

Under Armour Unveils New Flagship in Dubai

Under Armour is the latest athleticwear brand to open a flagship store in the massive Dubai Mall Village, joining the likes of…

An Opulent Space Fit for $7,000 Perfume: Welcome to the Amaffi Perfume House Flagship in New York

You read that right — luxurious scents priced at upwards of $7,000 are part of the ultra-luxe offering from the high-end Amaffi…

Canada Goose to Bring Experiential In-Store Snow Room to the U.S.

Outerwear retailer Canada Goose will open its first California store in fall 2021 at the South Coast Plaza Mall in Costa Mesa,…

M&M’S Opens New Experiential Store at Mall of America

Candy brand M&M’S from Mars Wrigley is opening its newest store — designed as a brand experience — on May 1 at…

Free Market Brings its Experiential Collective Concept to L.A.

Free Market, a modern retail collective of curated brands, restaurants and experiences, will open at Runway Playa Vista in Los Angeles as…

A Brand Embassy for Coffee Lovers: Nespresso’s New Flagship Concept Debuts in Vienna

For coffee devotees, there’s something captivating about the aroma of a freshly brewed cup and that first sip in the morning. Luxury…

‘Designed to Explore the Future of Retail’: DICK’S Sporting Goods Debuts House of Sport Concept

A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays — these are just a…

Scotch & Soda Unveils New Brand Identity as it Debuts Largest Store Worldwide

Amsterdam-based lifestyle fashion brand Scotch & Soda has opened its largest store worldwide in the Dutch city of ‘s‑Hertogenbosch, also known as Den Bosch. The…

40% of Consumers Seeking More Healthy Food Options at Grocery Stores

Managing the Complex Requirements of Your Quote-to-Cash Tech Stack

Ten-Day Business Transformation: Panera Bread’s Covid Restart

Redefining Brick-and-Mortar: Adapting Store Experiences for Post-COVID Realities