Forrester

Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers…

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance

The Teradata Universe conference, held Oct. 20-24, brought together 3,200 attendees in Denver to gain greater insights into data analytics, along with…

Beyond Basic Personalization: Takeaways From The Bluecore Summit

Lori Gatto, VP of Marketing, TomboyX More than 300 retail executives gathered in New York City on September 18 for the Bluecore…

Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those…

Forrester Acquires SiriusDecisions For $245 Million

Forrester Research has acquired SiriusDecisions, a B2B research advisory firm, for $245 million in cash. While Forrester works with business and technology…

Open Or Closed On Thanksgiving? There’s A Solid Strategy Either Way

Retailers face a dilemma every year around this time: Should they keep their stores open on Thanksgiving Day in an attempt to…

Forrester, PayPal Execs Share Growth, Mobile Strategies At Magento Imagine

The topics of growth and community pervaded the Magento Imagine conference, which attracted more than 3,000 attendees from April 23-25, 2018 in…

Exclusive Q&A: Is The AI Buzz More Hype Than Reality For Retail?

Artificial intelligence (AI) and machine learning were the blazing-hot buzzwords at the NRF Big Show in January 2018. But at least one…

RSP17 Recap: Making Personalization Practical And Effective

The Retail TouchPoints Retail Strategy & Planning (RSP17) webinar series aired live last week, and all 10 webinars are now available on demand. Three of…

Former Forrester Analyst Adam Silverman Joins Theatro

Adam Silverman, a former Principal Analyst at Forrester, has joined enterprise wearable technology platform Theatro as SVP of Marketing. Silverman joined the…