Forrester

Five Trends Poised to Shape the Future of Digital Experiences in 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for…

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of…

Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029

Nearly three of every 10 purchases by American consumers will be made online by the end of this decade, according to projections…

The Top Five Challenges Hindering Retail Media Growth

The incredible success of retail media means it is here to stay and will continue to radically reshape the industry, and consumers’…

Accessible Retail: The Benefits of Making a Welcoming Website for Everyone

What do Beyoncé, Harvard University and Target have in common? Each has faced legal action over claims they violated the Americans with…

Building Connected Commerce in the Age of Loneliness

In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove an existential threat to…

How the Not-Amazons of the World Should Approach Commerce Media

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so, given that the already-massive…

Are you Customer-Obsessed? Here’s Why you Should Be

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying…

Creating Experiential Campaigns with Cloud-Optional Technology

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But…

Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data…

Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the unrivaled convenience of online…

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series, Resilient…

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