- 4 weeks ago
Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers…
Forrester
- 4 weeks ago
Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the…
- 5 months ago
Recession Worries May Put Performance Pressure On Marketers…
- 7 years ago
Regardless of a retailer’s category or price point, customers are central to a company’s overall success. Whether they’re on an e-Commerce site,…
- 1 year ago
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those…
- 7 years ago
The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge…
- 7 years ago
Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which…
- 7 years ago
More than one billion smartphones are in use worldwide, according to a recent mobile trends study conducted by Forrester Research. “Mobile is…
- 6 years ago
With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are investing an exponential amount…
- 8 years ago
Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a…
- 8 years ago
Retailers are constantly looking for innovative strategies to help improve their businesses. This is evident as topics around analytics, mobile and…
- 9 years ago
Retailers are banking more on the qualitative advantages of a social media presence, versus a quantitative ROI, according to “The State Of…
- 11 years ago
Retail was the clear winner in last week’s Forrester customer experience report, but its author sees a lot of room for improvement….
- 11 years ago
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs…
- 11 years ago
Consumers continue to migrate toward cross-channel purchase behavior, but most are not too happy about the experience. That’s the conclusion of a…
- 6 years ago
In order to create a seamless, consistent experience across all channels and touch points, retailers need to integrate technology and remove organizational…
- 4 years ago
The retail experience, regardless of channel, is now largely driven by the merchant’s analysis and interpretation of consumer data. What this data…
- 5 years ago
In today’s omnichannel environment, retailers must rely on innovative technologies to meet the growing demands of the modern shopper. Many of these…
- 2 years ago
The topics of growth and community pervaded the Magento Imagine conference, which attracted more than 3,000 attendees from April 23-25, 2018 in…
- 6 years ago
Cloud-based marketing and tag management solution provider BrightTag has named Forrester and SDL alum Joe Stanhope as its new Senior Vice President…
- 6 years ago
The RetailMeNot In-Store Solution provides a risk-adjusted return on investment (ROI) of 631% for a “composite organization” using its omnichannel promotions technology…
- 5 years ago
For 58% of retailers, mobile is a key investment area during 2015, up from 53% in 2014, according to the Shop.org report,…
- 4 years ago
Shoptalk has named Sucharita Mulpuru, retail and e-Commerce authority and VP and Principal Analyst of Forrester Research, as its new Chief Retail…
- 4 years ago
Adam Silverman, a former Principal Analyst at Forrester, has joined enterprise wearable technology platform Theatro as SVP of Marketing. Silverman joined the…
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