gen z

Marketers Need to Rethink Strategies for Attracting Younger Generations

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit the hardest. Euromonitor predicts…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels

Mobile has continued its exponential growth as a sales and marketing channel for retailers, and it’s easy to see why. On average,…

88% Of Gen Z College Students Still Shop In-Store — How Can Retailers Draw Them In?

Gen Z are taking their position as an economic force: the generation now accounts for 40% of global sales, according to data…

Driving Retail Appeal Across Generations Takes More Than Just New Tech

While technology can be beneficial to the in-store experience, it’s easy for retailers to be over-enthusiastic about their customers’ appetite for the…

#RIC19: Why Brand Love Is The Key To Cultivating Loyal, Frequent Shoppers

Shoppers might not equate their love for a family member, significant other or friend with their feelings for a brand, but retailers…

Why Every Retailer Should Use Blockchain

Today’s youth have not only grown up with access to the Internet but have also come of age constantly connected through with…

Earning The Loyalty Of Millennials And Gen Z

Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to 28) and Older Millennials…

Understanding Generational Differences: Why More Data Should Mean More Value For Customers

You have likely heard a lot about Millennials — roughly 80 million Americans ages 23 to 41 — and perhaps a bit…

47% Of Gen Zers Use Smartphones While Shopping In Stores

Gen Z, the generation born between 1997 and 2015, has never known life before the World Wide Web. Yet across the globe,…

Retailers Step Up Human Interaction, But 95% Of Consumers Usually Don’t Want Help

With growing e-Commerce penetration, omnichannel retailers are looking to differentiate the physical retail shopping experience by leveraging their staffs and enhancing their…

#RIC18: Unlocking The Secrets Of Gen Z Shoppers

Retailers are engaged in a “race for relevance” as they try to meet the needs not only of Millennials but the generations…

Luxury Hit List: 5 Brands Embracing a Digital-First World

‘Welcome’ and ‘Abandon’ Emails Reap Strong Results During BF/CM

The Missing Link in B2B Ecommerce: Data-Driven Personalization

Next-Gen Luxury: AR Technology, Appointment-Based Shopping and the Rise of Gen Z’s Influence