gen z

Bath & Body Works Debuts Tech-Enhanced Experiential Store Design

Bath & Body Works has introduced its new Gingham+ store design in more than 15 locations, including stores in South Korea, Los…

Malls’ New Success Strategy: Attracting Gen Zers Hungry for Social Contact

Malls are coming off the holiday season on a high — despite years of stories about the demise of the shopping center,…

How Carter’s is Evolving with the Needs of Gen Z Parents

More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a lot of spending power….

The Key to Connecting with Gen Z: Plug into Their Fandom

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to…

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

Getting to Grips with Gen Z

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997…

ICSC Research: New Store Openings Boost Online Sales 6.9%

New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the surprising fact that Gen…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and…

Gen Z Fave Princess Polly Opens First U.S. Store in LA

Princess Polly, the global fashion brand beloved by Gen Z, has opened its first U.S. store at Westfield Century City in Los…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy…

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