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Closing the Checkout Gap: Boosting Revenue and Customer Loyalty

In the past few years, retailers have made steady progress across the customer journey. As lines between channels blur, stores are more…

Generative AI in Retail: 4 Predictions for 2025

The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from…

Puma Taps Google Cloud, Meta for Personalized Product Images, XR Shopping Experience

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google…

Pet Valu Brings Omnichannel Ambitions to Life with Tech Partnerships

Pet Valu is partnering with commercetools, Google Cloud and Deloitte to drive its digital commerce transformation. The Canadian specialty pet retailer implemented…

Best Buy Shifts Focus from Offering Expertise to Aiding Discovery

Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new branding and a new…

Best Buy Adds Generative AI to its Customer Service Toolkit

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also…

Puma Sees 19% Bump in AOV Following Shift to Google Cloud

Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online experience with enhanced personalization…

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we…

The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF

The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per presentation is definitely untrue,…

AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and…

Victoria’s Secret Taps into Google Cloud AI Solutions to Create More Personalized Online Experiences

Victoria’s Secret & Co. (VS&Co.) has announced a multi-year strategic partnership with Google Cloud to create more personalized and inclusive online shopping…

AI Steps into the Retail Arena

Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation for retailers, and many…

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