growth marketing

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum…

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on ecommerce innovation. But in…

American Giant: Driving Growth by Democratizing Data

Over the past 10 years, American Giant has gained a reputation as the creator of the greatest hoodie ever made. But the…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing