in-store marketing

Impact Mobile And Star Micronics Launch Mobile Marketing Solution

Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering to launch a new…

Reckitt Benckiser Taps Gigwalk To Track Sales And Marketing Success

A primary obligation for Consumer Package Goods (CPG) companies is to maintain long-term relationships with retailers and ensure products are being promoted…

NFC Forum Launches NFC Special Interest Groups

Mobile payment education, acceptance and implementation continues to accelerate, especially in the Near Field Communication (NFC) technology sector. Recent estimates from Deloitte…

Ben & Jerry’s Launches Digital Menu Boards, Twitter Feeds, In Toyko Store

Ben & Jerry’s has selected Scala, a digital signage and advertising management solutions provider, to deploy digital menu boards and a live…

Retail TouchPoints Top 20 Articles of 2011: Mobile & Social, Retailer Case Studies Receive Most Views

As 2011 comes to an end, Retail TouchPoints would like to share insights into the top 20 most viewed articles this year….

RTP Spotlights 10 Innovative Solutions In The First Annual Next-Gen Retail Awards Report

As cutting edge technologies such as social media and smart phones continue to drive consumers’ approach to shopping, retailers are challenged to…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing