influencer marketing

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers

Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter Olympic Games, hosting livestreams,…

The Age of ‘Pixel x Frame’: Social Experiential Design

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the…

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical and socially conscious goods continues…

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce

Over the summer, Retail TouchPoints sought to provide some clarity despite the chaos surrounding the coronavirus pandemic. For the Retail Reset virtual…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

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influencer marketing

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers

The Age of ‘Pixel x Frame’: Social Experiential Design

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

5 Tips for Maximizing Influencer Marketing’s Impact

5 Trends Driving the Future of Ecommerce Innovation

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Redefining Influencer Marketing In The New Normal

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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