How 1,000-Store Russian Electronics Retailer Amped Up Online Sales 141%

While it’s hardly noteworthy that a retailer increased online sales during some of the worst months of COVID, M.Video-Eldorado Group, a 1,039-store electronics and appliance retailer serving more than 250 regions across Russia, did much more than simply funnel products through its suddenly active ecommerce channel. The M.Video ONE RETAIL strategy, designed to connect the […]