marketing strategies

Claire’s Continues Lifestyle Push with Plans for Branded Products

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range…

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

Can Macy’s And Other Department Stores Win With These New Tactics?

Department stores may have lost momentum due to declined sales during the holiday season and an overall increase in e-Commerce activity, but…

Bronto Software Unveils 2015 Holiday Resource Center

Bronto Software, a commerce marketing automation solution provider and Netsuite company, has launched its 2015 Holiday Resource Center. The Resource Center is…

Intelligent Household Targeting: Put Your Prospect In Context

It seems that almost any data you can imagine about a consumer can be collected nowadays. Marketers are often overwhelmed by it…

Murdoch’s Ranch & Home Supply Taps EPiServer For Upscale Online Experience

For companies first venturing into the e-Commerce space, the process may seem a little daunting, particularly if the products being sold are…

PalmBeach Jewelry Boosts Customer Acquisition With CertainSource

Engaging and acquiring customers is an ongoing challenge for retailers today. Merchants must not only ensure they’re targeting the right consumers, but…

Video Podcast: Episode 1

Plugged In: Social Shopping View our first ever video podcast focusing on the retail industry’s marketing strategies. In this week, we focus…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing