Mars

M&M’s Sweetens Loyalty Program Debut with Times Square Store Sleepover Sweepstakes

M&M’s, the iconic candies from Mars, has launched its first-ever loyalty program — the M&M’s Fun Club — with a sweet offer:…

Connected Packaging: Closing the Sustainability Gap Between Intention and Action

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There…

How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

The perception or image of private-label brands has evolved — from being seen as a cheaper or lower-quality alternative to now being…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing