Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year.  The key is to never settle for the status quo. Shopper expectations are always evolving and your customer experience should evolve with it. Keeping up requires a certain level of agility, as agile […]

L’Oréal Expands AR Capabilities To Garnier Products

L’Oréal is expanding its usage of AR and AI, now letting shoppers use their smartphones to virtually try on Garnier Nutrisse and Garnier Olia products, according to The Wall Street Journal. Virtual try-on services make customers 3X as likely to ultimately make a purchase, according to Lubomira Roche, CFO of L’Oréal. The technology harnesses Google […]

Macy’s Will Expand AR-Powered Virtual Try-On Across Beauty Categories

Macy’s has unveiled new solutions designed to enhance the in-store and mobile customer experience at the Shoptalk conference being held in Las Vegas. The retailer will introduce an augmented reality experience in beauty set to launch in late spring, as well as interactive fragrance displays powered by a new partnership with Perch, provider of physical […]

L’Oréal Acquires ModiFace, Delivering AR Capabilities To 34 Beauty Brands

L’Oréal has acquired Canada-based ModiFace, a developer of augmented reality (AR) beauty apps, for an undisclosed sum.As part of the company’s ongoing digital strategy, L’Oréal expects to extend the app developer’s AR and AI tools to its 34 international brands, which include Lancôme, Kiehl’s, Giorgio Armani, Urban Decay and Maybelline. The deal is significant for L’Oréal, since it […]