product mix

How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing…

Localizing Product Mix

The word “local” has been so overused in the business of retail that it has become nearly meaningless. It refers to a…

Predictive Modeling Brings Holiday Cheer To Retailers

Black Friday — the Super Bowl of the retail industry — has come and gone, but holiday shopping is just getting started….

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing