Purple Ventures North of the Border with Sleep Country Canada

Mattress retailer Purple is partnering with Sleep Country Canada to bring its products to all 280 of the retailer’s stores across Canada. The expansion marks the first time Purple products will be available for purchase in physical retail locations outside of the U.S. The digitally native brand’s international expansion comes on the heels of record […]

RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6th annual Retail Innovation Conference (#RIC20), being held virtually Oct. 13-14. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. Ecommerce growth that wasn’t forecasted to reach […]

Purple Accelerates Exposure Via Affiliate Network Of 150,000 Publishers And Brands

While Purple continues to expand its DTC operation into new channels, it also has sought to build up an often-overlooked marketing strategy to get in front of more consumers. By partnering with Rakuten Advertising in January 2020, Purple gained access to a network of 150,000 publishers and brands, enabling the mattress retailer to establish its […]