research

Knowledgeable, Empowered Associates Sell 87% More, Survey Confirms

Store associates play a starring role in the brick-and-mortar experience. By offering customers product recommendations and guiding them throughout the browsing and…

Trend Watch: Are Always-On Consumers As Complicated As They Seem?

Shoppers have become savvier, and are leveraging new technologies in order to stay digitally connected at all times. While the emergence of…

73% Of Consumers Demand Individualized Shopping Experiences

Shoppers today are only most loyal to the brands and retailers that offer access to commerce from anywhere and at anytime. Moreover,…

myThings Sheds Light On The Value Of Mobile Retargeting

As mobile commerce expands, retailers’ ability to retarget consumers with mobile advertising campaigns is becoming increasingly critical to the bottom line. Research…

Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in…

Analyzing The Customer Experience To Drive Cross-Channel Growth

Regardless of a retailer’s category or price point, customers are central to a company’s overall success. Whether they’re on an e-Commerce site,…

Cross-Channel Fulfillment Takes Priority Over Other Omnichannel Initiatives

Many retailers are establishing their plans for creating a seamless, omnichannel customer experience. New research from OrderDynamics and Forrester Consulting reveals that…

Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data

The ability to mine value from marketing data is critical to achieving competitive advantage. But as data from social media, mobile content,…

U.S. ‘Switching Economy’ Leaves $5.9 Trillion Up For Grabs

Businesses are failing to improve customer experiences to drive satisfaction and long-term brand loyalty, according to Accenture in a recent report that…

WoMI Revealed As Next-Generation Customer Experience Metric

Simple evaluations of customers’ shopping experiences can deliver the analytics retailers need to assess and improve the customer experience. Introduced in 2003,…

Improve Shopping Cart Options And Flexibility To Reduce Cart Abandonment

With shopping cart abandonment averaging 75%, retailers must find new ways to cut the losses. A new report provides insights into the…

Most U.S. Consumers Believe In The Future Of Mobile Payments

Despite increasing worldwide demand for mobile services, U.S. consumers still were hesitant to embrace mobile payments, compared to their peers in emerging…

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research

Knowledgeable, Empowered Associates Sell 87% More, Survey Confirms

Trend Watch: Are Always-On Consumers As Complicated As They Seem?

73% Of Consumers Demand Individualized Shopping Experiences

myThings Sheds Light On The Value Of Mobile Retargeting

Millennials Embrace Mobile Motherhood

Analyzing The Customer Experience To Drive Cross-Channel Growth

Cross-Channel Fulfillment Takes Priority Over Other Omnichannel Initiatives

Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data

U.S. ‘Switching Economy’ Leaves $5.9 Trillion Up For Grabs

WoMI Revealed As Next-Generation Customer Experience Metric

Improve Shopping Cart Options And Flexibility To Reduce Cart Abandonment

Most U.S. Consumers Believe In The Future Of Mobile Payments

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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