Retail ThinkTank: Shopper Marketing & CX (2024)

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be…

Gen AI for Visual Content: 3 Things to Know

[Editor’s note: This is an excerpt from the recent Retail TouchPoints Tech Guide, 3 Ways Generative AI is Transforming Brand Experiences. Subject…

How Subscription Strategies can Supercharge Loyalty Programs

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve…

Rowan CEO on the Power of People in Creating Joyful Retail Moments

Louisa Serene Schneider did not set out to be a CEO, let alone a founder. But inspiration struck while she was working…

JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the…

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has…

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its…

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee…

True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing