Scott Forshay

Experts Discuss Mobile Growth, Impact Of Apple Product Marketing On Luxury Retail

Luxury and other upscale brands can learn from the Apple marketing techniques and innovative products that have impacted the retail industry significantly…

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and predictions for the new…

Tapping Gamification To Optimize Employee Engagement

Part IV of “Gamification In Retail” reveals how retailers can utilize games and motivational incentives to surge employee engagement and participation. Future…

Combining Social Interactions And Loyalty With Gamification

Part II of “Gamification In Retail” reveals how gaming strategies drive social interaction, and ways retailers can determine the optimal rewards for…

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