smiledirectclub

How DTC Brands Engineer Expansion Via New Product Categories

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase…

How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth

As SmileDirectClub navigates its return to brick-and-mortar SmileShops, the company also is seeking to become more than just a source for direct-to-consumer…

SmileDirectClub Debuts Exclusive Oral Care Products In 3,800+ Walmart Stores, E-Commerce Site

SmileDirectClub, the DTC oral care company known for its orthodontic teeth aligners, has launched a suite of premium oral care products available exclusively…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing