test & learn

Mattress Firm Onboards Big Data Software To Analyze Business Programs

Mattress Firm has licensed the Test & Learn for Sites software from Applied Predictive Technologies (APT). The retailer will leverage APT’s software…

APT Releases Shopper Targeting Module: Test & Learn For Customers

APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations with a 360-degree view…

Family Dollar Expands Analytics Platform With Market Basket App

Already one of the fastest growing retailers in the U.S., Family Dollar is still looking to improve the sales performance within its…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing