transformation strategy

Victoria’s Secret Looks to Build ‘Lifelong Relationships’ with New Combined Loyalty Program

Victoria’s Secret & Co.(VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards…

Express Enters ‘Mutually Transformative Partnership’ with Toys ‘R’ Us Owner WHP

Express has entered a broad-reaching partnership with brand management firm WHP Global, owner of the Toys ‘R’ Us, Babies ‘R’ US and…

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer…

Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Not too long ago, Wish was the top shopping app in the world, but like many giants before it, Wish was felled…

Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing