True Fit

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and small — including Meta,…

True Fit Partners With Snaps For Personalized Conversational Commerce

True Fit has integrated Snaps, a conversational AI platform, to help brands build relationships with consumers through conversational marketing and commerce. The…

NRF Preview: Execs From Macy’s, Kroger, Lowe’s and Alibaba Headline Must-See Sessions

The wealth of sessions offered at the NRF Big Show, Jan. 13-15 at New York City’s Javits Center, can induce a case…

True Fit Launches True Insight, True 360 Solutions

True Fit, a footwear and apparel discovery platform, has unveiled two products: True Insight and True 360, which are designed to increase…

DSW Completes Chainwide Rollout Of Kids Shoe Departments

DSW has completed the rollout of its DSW Kids program, which features a range of brands and styles in infant, toddler and youth…

True Fit Closes $55M In Series C Funding

True Fit, a Massachusetts-based startup that provides an online fit recommendation engine for apparel and footwear, has raised $55 million in Series…

True Fit Names Former Demandware Exec As Chief Retail Officer

Footwear and apparel discovery platform True Fit has appointed Troy Brown as its Chief Retail Officer. In this role Brown will lead…

True Fit Scores $25 Million To Boost Apparel And Shoe Sales With Data

Footwear and apparel discovery platform True Fit has raised $25 million in funding to help fuel its rising demand and growth. This…

Technology Takes Top Priority At Decoded Fashion Summit

Last week, I attended Day 1 of the Decoded Fashion Summit held in New York City. While fashion admittedly has never been…

Macy’s Launches Digitally Driven Self-Service Initiative To Streamline The In-Store Experience

Focused on providing a more convenient and fun shopping experience, and bringing the online experience into stores, Macy’s, Inc., is providing mobile…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing