women shoppers

3 Compelling Ways Women Are Shaping Online Shopping

Women are the world’s most powerful consumers, with a global income projected to hit $18 trillion within the next five years. They…

86% Of Women More Likely To Make A First Purchase After Social Media Engagement

Although social media marketing has been a critical component of retail strategies in recent years, the impact on purchasing through the power…

The Price Must Be Right For U.S. Women Shoppers

Pricing is still a top-of-mind concern for the modern American female shopper: price is easily the most important factor impacting shopping behavior…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing