- 12 years ago
With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on increasing sales for the…
Customer Experience
- 12 years ago
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. Called Mobile@Plan, the service…
- 12 years ago
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive advantage they need to…
- 12 years ago
A concept that has been around since the late 1880s, eye tracking has been used for medical research, cognitive studies, and computer…
- 12 years ago
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their family and friends first….
- 12 years ago
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways made it increasingly difficult…
- 12 years ago
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most…
- 12 years ago
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign…
- 12 years ago
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s Retail Advertising Conference (RAC),…
- 16 years ago
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to…
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