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Latest In: Customer Experience

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Dan Surtees Are Mass Promotions Doing More Harm Than Good?

Are Mass Promotions Doing More Harm Than Good?

Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…

Executive Viewpoints November 5
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Christian Nascimento Comcast

Why Seasonal Retailers Need Technology Infrastructure as Strong as Peak Season Demand

To many small, seasonal retailers, peak seasons are the lifeblood of their business. Pick a season, for example,…

Executive Viewpoints November 2
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Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf Emily Wolf

Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf

I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was…

Executive Viewpoints October 30
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Catarina Tucker A Pop-Up Isn't Automatically a Market Test. So What Are We Actually Testing?

A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?

I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…

Executive Viewpoints October 29
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Bath & Body Work Charlotte Flagship Store at the SouthPark Mall

Bath & Body Works Debuts First Feel Good Concept Store

Key takeaways Bath & Body Works is using its new Feel Good concept to simplify store navigation, clarify…

News October 29
customer acquisition customer experience Customer loyalty customer retention ecommerce holiday retail holiday shopping lifecycle marketing personalization retail marketing
The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t. Jeanniey_Walden_Headshot1[64]

The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.

Retailers spend much of the year preparing for a handful of moments that can make or break a…

Executive Viewpoints October 27
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The Next Interactive Store Won’t Wait To Be Touched Monica Fernandez_nsign.tv

The Next Interactive Store Won’t Wait To Be Touched

Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…

Executive Viewpoints October 26
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Target's Holiday Strategy Centers on New AI Shopping Assistant

Target’s Holiday Strategy Centers on New AI Shopping Assistant

Key Takeaways Target has launched Ask Target, an AI-powered shopping assistant available in beta on Target.com and the…

News October 26
ai artificial intelligence consumer behavior customer experience Digital Commerce personalization product discovery purchase decisions retail innovation Retail technology

AI: The New Gatekeeper in the Purchase Decision

For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…

Executive Viewpoints October 23
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