Premium clothing retailer Tommy Hilfiger is implementing 3D design technology into all global apparel design teams at its headquarters in Amsterdam, the Netherlands. The commitment builds on the retailer’s goal of digitizing its end-to-end value chain. Leveraging 3D design solutions can help the retailer uncover the potential for sample reductions, time and cost savings and greater sustainability.
In fall 2020, Tommy Hilfiger will launch a capsule collection designed, developed and sold digitally. The spring 2022 apparel collections will be the first to be fully designed using the 3D design platform.
Tommy Hilfiger founded the tech incubator STITCH to digitize the retailer’s design practices. Teams of software engineers and 3D design experts have worked to develop a collection of tools to enable a fully digital design workflow, including a digital fabric, pattern and color asset library, digital 3D presentation tools and rendering technology. Moving traditional design and production steps into a virtual ecosystem will allow for more seamless timelines and integration into digital showrooms.
Moving forward, all Tommy Hilfiger product teams, which include designers, patternmakers, fit technicians and product developers, will receive 3D design training as standard. Associates in more than 50% of the apparel divisions located at Tommy Hilfiger’s global headquarters already have been trained in 3D design through STITCH Academy.
“The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way,” said Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe in a statement. “The technology has become a fundamental tool in our collection design and has the potential to significantly accelerate our speed to market and replace traditional product photography entirely. This is the future.”