Retail market intelligence platform EDITED has launched EDITED Home, a suite designed to provide homeware retailers with competitive data that can help them set the right assortment, pricing and promotions in the ecommerce marketplace. The software uses global data from more than 40 markets to deliver actionable insights.
EDITED Home aims to eliminate the guesswork in assortment planning and pricing to maximize profits and minimize the number of unsold goods. The platform can track current and historical messaging, stories and campaigns used by competitors to offer insights, and can examine trends by demographic to look for new opportunities.
EDITED’s recent acquisition of DynamicAction, an internal retail analytics firm, helps round out the platform’s visibility into both internal and external data. The EDITED software is built by a team of data scientists and engineers working alongside former buyers and merchandisers from global brands and retailers.