Kathmandu, an Australian outdoor apparel retailer, has implemented the ShopperTrak retail traffic solution to help make data-driven decisions on tasks ranging from marketing campaigns to staff schedules. The tool will form a core part of the retailer’s KPI set for customer traffic data.
Traffic counters have been added at the entrances of Kathmandu’s more than 160 stores in Australia and New Zealand. They have helped the retailer align its staffing with customer activity; shifted performance management to focus on converting in-store customers into buyers;, and offered improved promotional planning models and sales analytics capabilities by tying movement in sales performance to year-over-year traffic movement.
“Having an accurate traffic data set with actionable metrics is a critical advantage to help improve decision making,” said Scott Edwards, Retail Operations Manager at Kathmandu in a statement. “The ShopperTrak solution enables us to create a demand-planning model that feeds into a workforce planning system. This capability supports the alignment of scheduling staff with peak traffic periods and power hours to ultimately have a positive impact on sales.”