Revuze Uses AI To Offer Faster Insights Than Traditional Focus Groups

  • September 24, 2020 at 8:59 AM EDT
  • By Bryan Wassel
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Revuze, a marketing, business development, product management and enterprise solutions provider, offers Revuze Explorer, a tool that can help retailers discover consumer insights faster. The tool utilizes AI to extract consumer insights without requiring a human touch, and is designed to eliminate bias and shorten the waiting time associated with customer surveys and focus groups.

The autonomous AI solution aims to turn any type of data, including e-Commerce, call center, emails and social media information, into market insights about a retailer’s brand, competitors, products and features. Revuze can automatically discover as many as 80 metrics for each product, categorize them and identify trends. The software also can watch out for emerging trends and monitor brand health performance over time.

Revuze offers multidimensional interactive dashboards that can help retailers take a deep dive into any specific aspect of their brand and products. These dashboards can help companies drill down into the details of their business within the context of the broader competitive landscape.

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