JoJo Maman Bébé Leverages AI To Personalize Messaging To Mothers

  • May 18, 2020 at 2:01 PM EDT
  • By Bryan Wassel
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JoJo Maman Bébé, a maternity and baby clothing brand, is partnering with Monetate to improve personalization and increase customer acquisition. The retailer is using AI technology from Monetate to provide the right message to each site visitor, which resulted in a 124% increase in home page engagement, a 25% uplift in conversion and a 25% increase in new visitor conversion during the 2019 holiday season.

JoJo Maman Bébé feeds its own CRM data into the Monetate platform to determine customers’ needs, and then delivers creative assets designed for each customer group. The AI decides which variant should take priority for each shopper, providing a highly personalized home page experience that quickly moves customers to the right section of the site.

“There’s overlap between the segments we target,” said Natalie Ong, Online Merchandiser at JoJo Maman Bébé in a statement. “Maternity customers will be thinking ahead and looking at babywear, but they may also have children already, so they’ll be interested in children’s wear. As a result, knowing the right messaging and product recommendations to communicate is complex.”

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