Acquia, a digital experience company, and Kibo have announced a strategic partnership designed to help retailers deliver frictionless commerce. The two companies will empower brands to create headless e-Commerce experiences through a unified customer view, and optimize engagement across the customer journey with shoppable content.
The Acquia open digital experience platform helps companies build, manage and optimize digital experiences through unified content, data and machine learning. Kibo provides an API-first microservices framework that supports headless e-Commerce, enabling companies to add new e-Commerce experiences, manage order fulfillment and deliver personalized experiences. Together, the platforms will help retailers reap benefits including:
- Personalized shoppable experiences fueled by a commerce-enriched 360-degree customer view augmented by Acquia Machine Learning;
- Decreased time to market with rich customer insights, responsive customer journey management and robust e-Commerce capabilities; and
- Increased business agility with open source code and open APIs, enabling retailers to seamlessly integrate the platforms with any system in their technology stack.
“With this partnership, retailers can easily create frictionless commerce experiences across digital channels, using an open, flexible platform,” said Michael Sullivan, CEO of Acquia in a statement. “Kibo and Acquia share the same modern design, commitment to growth and focus on customer success, which ensures that our customers will see powerful, immediate benefits from our combined offering.”
“We are thrilled to partner with Acquia to deliver frictionless commerce to more companies,” said David Post, CEO of Kibo in a statement. “Acquia’s open digital experience platform is a perfect fit for Kibo’s e-Commerce technology, allowing our clients to easily achieve the true potential of each customer interaction at scale.”