Prime Day 2020 is reportedly scheduled for Oct. 13 and 14, according to an internal Amazon email seen by The Verge. The publication also reportedly saw a separate email informing Amazon warehouse workers that no vacation requestions would be accepted between Oct. 13 and Oct. 20, suggesting that the e-Commerce giant is preparing for a massive sales spike.
Amazon has carefully guarded Prime Day’s new date since the event was postponed during the height of the pandemic. The retailer filled the void with The Big Summer Sale Event, which ran from early August through Labor Day and focused on promotions for all shoppers, not just Prime Members.
Prime Day will be particularly important for the entire retail industry, given the current focus on e-Commerce and what’s expected to be an extended holiday season. Last year’s event resulted in $2 billion in sales across the industry, and similar results could be a boon for companies still struggling with the impact of COVID-19.
Amazon is expected to make an official Prime Day announcement on Sept. 27, according to The Verge.