Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart’s holiday plans, it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.
All Target Deal Days promotions will span both days, marking a departure from how the shopping holiday has operated in previous years, and select deals will become available starting Oct. 5. The deepest discounts are only open to Target Circle loyalty members, but all shoppers can sign up for free to become eligible.
Target is further adapting to the extended holiday season with the addition of nearly 1 million more promotions than in 2019, as well as extending Black Friday throughout November. These promotions will still be marked as Black Friday sales to differentiate them from other promotions, and they will be supported by weeklong discounts and digital deals throughout the season.
Additionally, Black Friday sales will be subject to an extended price match guarantee. Any item advertised as a “Black Friday deal” can be bought for the lowest price, whether that’s in a physical store or on Target.com, regardless of where the shopper actually makes the purchase.
Target plans to handle the uptick in holiday shopping, particularly in online fulfillment, by hiring an additional 130,000 associates for the season.