After weeks of anticipation, Amazon announced that Prime Day 2021 would take place June 21 and 22. The news was swiftly followed by announcements from competing retailers about their own similarly-timed sales bonanzas.
Walmart promises its customers “Black Friday-like savings” on top items across categories including electronics, home, toys, beauty and fashion, with both online-only deals and exclusive savings for in-store shoppers.
Target is expanding its sale period by an additional day compared to 2021, and focusing specifically on what it perceives as a strong competitive edge over Amazon: no membership requirement, and near-instant gratification for customers using same-day pickup services at its stores. The retailer is promising hundreds of thousands of discounts across every category — still not quite in the range of Amazon’s projected 2 million deals.
Other retailers are likely to follow suit in the coming days with their own Prime Day counteroffers. Last year Kohl’s, Office Depot, QVC, Ulta Beauty and Overstock.com were just some of the retailers that planned digital sales around the Prime Day event.