Without leaving their email inboxes, Yahoo Mail users will now be able to browse, add to cart and purchase essential groceries from Walmart and pick them up at a nearby store. Online grocery shopping has surged since COVID-19 made consumers wary about visiting brick-and-mortar locations in person, and this new partnership was established to help make the process easier for customers.
“Customers are leaning on Walmart more than ever for us to help them save on items they need the most, but also to help save them time,” said Rich Lehrfeld, SVP, Walmart Marketing in a statement. “The new ‘Groceries from Walmart’ feature that lives within Yahoo Mail takes one more step out of our customers’ days, helping them shop when, how and where they want.”
Yahoo Mail users will get personalized grocery recommendations based on their Yahoo profiles. The Groceries from Walmart service is currently available on the Yahoo Mail iOS app and desktop, with plans to add Android service later in 2020. Yahoo is owned by Verizon Media.
“Because of the unprecedented coronavirus challenge, online grocery shopping is now the new normal and Verizon Media is well positioned to take advantage of the behavior shifts,” said Guru Gowrappan, CEO, Verizon Media in a statement. “We are proud to partner with Walmart on this industry-first feature, helping Yahoo Mail users more easily browse and buy essential groceries without having to leave their inbox.”
Last year, Yahoo Mail introduced its Grocery View app, which shows users deals available at local grocery stores and allows them to save these deals to their shopping lists. These consumers also can connect their store loyalty card to the app in order to automatically apply saved coupons during the checkout process.