Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. The platform was built for companies looking to grow their base of Gen Z and millennial shoppers.
Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model. Users simply choose the products they want to promote via sponsored listing formats such as deals, products and collections, and pay only when a shopper engages with the ad.
Afterpay also has released a merchant analytics platform called Afterpay iQ. The software provides access to AI-powered insights, visualizations and real-time data from a single user interface to help users evaluate marketing performance, omnichannel shopping volumes and demographic summaries down to the store level.