Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier this year.
The AutoZone Media Network will offer brands targeted, personalized marketing campaigns leveraging the retailer’s first-party data from loyalty and CRM customer profiles. Vendor partners will have a choice of media tactics to include in their campaigns, including offsite display ads, digital out-of-home ads, onsite display ads and sponsored search.
The automotive sector has been one of the industries hit hardest by supply chain challenges. As microchip shortages have made new cars scarce, sales of used cars — and the materials needed to maintain them — have grown significantly, strengthening AutoZone’s already sizeable presence in the market with its more than 6,000 locations across the U.S.
“AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, SVP of Merchandising and Customer Satisfaction at AutoZone in a statement. “The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category and most importantly incremental sales.”
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