Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.
This week the retailer gave customers a first look inside the specialty space, which includes sound stages, edit and audio suites, a fabrication shop, a food stylist prep kitchen and a prop studio.
Best Buy said it already has leveraged the facility to more than double the number of videos it’s producing to bring tech of all kinds to life for its customers. A recent example includes the new Gift Ideas experience on BestBuy.com, which features a range of content created in the studio to help customers find the perfect gift for everyone on their shopping list.
Content is central to Best Buy’s new strategy, which aims to shift its role in consumers’ lives from that of expert advisors to a place for discovery and possibility. The retailer recently inked an ad- and content-sharing partnership with media site CNET and also featured its new “spokeshologram” during the NFL season kickoff through a partnership with NBC Sports.
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“When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways,” said Molly Kinsella, SVP of Media and Creative at Best Buy in a statement. “Our customers want to feel the magic and wonder that technology can bring to their lives, and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever.”
Take a peek inside Best Buy Studios in this video:
