Convenience store chain EG America — which operates a range of banners across the U.S. including Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill stores— has officially launched its new retail media network in partnership with Axonet.
With over 1,500 locations in almost 30 states, EG America is now helping its CPG partners reach its shoppers throughout the buying journey as well as measuring and optimizing their media spend. The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the company’s SmartRewards loyalty program.
“We’re constantly innovating to elevate the guest experience and offer impactful solutions for our brand partners,” said John Carey, President and CEO of EG America in a statement. “By leveraging Axonet’s technology and our extensive network of stores and SmartRewards members, we’ll provide CPG brands with a powerful platform to reach consumers at key moments in their shopping journey. This partnership is a win-win for EG America, our guests and the brands we partner with, and we look forward to the exciting possibilities it unlocks.”
“EG America is one of the premier C-store operators in the country,” added Patrick Raycroft, CEO of Axonet in a statement. “Coupled with the SmartRewards program, their RMN assets provide brands with enhanced digital capabilities to meaningfully and profitably drive product sales and brand awareness. We are already seeing very positive returns for early adopting brands tapping into EGA’s new capabilities, and we are thrilled to be supporting their growth on the Axonet network.”
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