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Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing

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AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims to solidify Feedvisor’s full-funnel Amazon Advertising solution by enabling brands and retailers to make data-informed decisions across their entire advertising program.

The Advertising Optimization and Intelligence platform can help improve rankings, conversions and full-funnel performance across all Amazon ad types, including Sponsored Products, Sponsored Brands and Video, Sponsored Display and Amazon DSP. The software gives users access to tools including autonomous dayparting and product and audience targeting, NLP-driven keyword harvesting and forecasting, and real-time KPIs for all campaigns in one dashboard.

Additionally, the platform’s machine learning constantly monitors an Amazon Standard Identification Number’s (ASIN) SearchGraph and ProductSphere to predict exact bidding, identify targets and optimize spend in an impactful, cost-effective way. This can help retailers gain insights into the impact of mid- and bottom-funnel results of various advertising approaches, methods and strategies across its product catalog.

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