Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO). Perry will lead the retailer’s marketing strategy and be responsible for overseeing brand strategy, creative, growth marketing, communications and consumer insights. She will report to Co-Founder and CEO Stuart Landesberg.
Perry previously spent more than nine years at Amazon, most recently as CMO of Prime and Amazon North America. There, she led Prime Day and Prime marketing globally as well as communications and media for the U.S. Prior to joining the Prime team, she was CMO of Amazon Fashion.
Prior roles include VP of Marketing at Gap, where Perry oversaw Old Navy’s marketing strategy for media, creative and ecommerce. She also has held marketing roles at Stride Rite and Kraft Foods Group.
“Jennie is a brilliant, humble, people-oriented leader who is passionate about doing what’s best for the consumer and driving sustainable innovation to transform our category into a force for good,” said Landesberg in a statement. “With her seasoned leadership in piloting successful marketing initiatives for renowned brands, Jennie will be a powerful force as we push to bring zero-plastic and sustainable products to families across America, and to connect with consumers in new ways as we grow.”