Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one person will be staying nice and dry — the Today Show’s Jill Martin, who is hosting the streaming special Macy’s Parade of Deals with Jill Martin on NBCUniversal’s Peacock platform.
The 30-minute special drops today and will be available to stream on Peacock through Saturday, Nov. 30, or viewers can tune in and watch it on E! on Nov. 29 at Noon Eastern and Nov. 30 at 7 a.m. Eastern. The Jill Martin Peacock special is part of Macy’s larger Parade of Deals campaign, which features daily exclusive offers from top brands and also is being promoted across social media with the help of the retailer’s slate of influencer partners.
The campaign and streaming special mark a notable move by Macy’s to capitalize on the popularity of its annual parade in support of its core retail business, as well as reach new audiences through streaming TV.
“For the holiday season, Macy’s saw an opportunity to tell one wholistic strategy in its storytelling and connect the Macy’s brand more clearly to the iconic and beloved Macy’s Thanksgiving Day Parade,” explained a Macy’s spokesperson in comments shared with Retail TouchPoints.
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Shot inside Macy’s iconic 34th Street flagship location, Martin will guide viewers through Macy’s gifts for everyone across beauty, fashion, home and toys, as well as special holiday deals, including gifts with purchase. A QR code available throughout the special will take viewers to a dedicated page on Macys.com to make shopping even easier.
