Movable Ink Introduces Visual Experience Platform

  • August 20, 2020 at 8:00 AM EDT
  • By Cheryl Shainmark
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Movable Ink solutions are designed to meet the needs of today’s digital-first consumer across email, mobile and web — and to do so at scale. The platform helps retailers create compelling visual experiences that are unique for each customer. Digital marketers can generate creative that is data-activated and contextually relevant at the time of engagement.

With Movable Ink, marketers can build visual experiences with real-time data from multiple sources to automatically generate creative including hero images, product imagery, offers and call-to-actions.

Movable Ink solutions help marketers easily connect to relevant data, allowing them to create campaigns that leverage consumer profiles in order to target and customize content based on past behavior, and to make decisions based on data and the recipient’s interaction in real time. Retailers also can gain production efficiency through content that is auto-generated at scale.   

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