Five Below will partner with Instacart to expand same-day delivery from 400 to 1,100 locations. The expansion builds on a pilot the companies launched in December 2020 that initially served Baltimore, Buffalo, N.Y., Chicago, Cleveland and Detroit, as well as locations in Florida, California and Texas.
Five Below is expanding the partnership in time for the summer season to provide shoppers access to fast delivery on items including pool floats, beach towels, outdoor games and sports equipment. Customers can place their orders either through the Instacart app or on Five Below’s ecommerce site.
“When we first partnered with Instacart this past December, we knew the convenience of the platform’s same-day delivery and curbside pickup options would be a game-changer for our customers amid an unprecedented holiday season,” said Felipe Zardo, SVP of Digital for Five Below in a statement. “After witnessing the overwhelming response in the markets in which we first launched this service, we knew we needed to bring Instacart delivery to even more people, which is why we are so excited to be rolling this out in more than 700 new locations.”
Instacart has been steadily increasing its relationships with retailers as same-day delivery becomes a shopper expectation. Retailers that recently tapped Instacart to speed up or expand their delivery options include Meijer, Family Dollar and Michaels.