Schnuck Markets will roll out the Carrot Tags’ pick-to-light functionality from Instacart chainwide. The capability connects with Schnuck’s electronic shelf label (ESL) system from Aperion to light up the labels of items in an online order, enabling Instacart pickers to find products more easily and improve order accuracy.
Schnucks first began using Instacart’s Carrot Tags‘ pick-to-light functionality in 2023 in a pilot at select stores.
“Because Schnucks is using pick-to-light, we’re seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction,” said David McIntosh, VP and General Manager of Connected Stores at Instacart in a statement.
The Carrot Tags software also will soon connect to Instacart’s smart shopping carts, Caper Carts, to help customers locate the items they are looking for more easily.
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“We’re always striving to give our customers the most reliable online experience, and Carrot Tags’ pick-to-light functionality has helped us ensure our customers receive exactly what they ordered,” said Bob Hardester, Chief Information and Supply Chain Officer at Schnucks in a statement. “As we continue to digitize our stores, we believe that Carrot Tags is an integral part of our omnichannel approach — especially once they connect to customer-facing technology like Caper Carts.”
