Walmart Canada is piloting a new rapid-delivery grocery offering in the Greater Toronto area in partnership with Instacart.
Called Walmart Now, the virtual convenience service will offer delivery as quickly as 30 minutes for nearly 4,000 of Walmart’s most-shopped items, including fresh groceries, snacks and pantry and household essentials such as pet, baby and personal care items. Orders will be picked and delivered from 10 existing Walmart locations in the area, making Walmart Now available to approximately 40% of Greater Toronto area households.
“Launching Walmart Now, our new Canadian convenience offering featuring our quickest delivery speeds, is proof that Walmart Canada is here to drive change in the ecommerce space,” said Laurent Duray, Chief Ecommerce Officer at Walmart Canada in a statement. “Piloting 30-minute delivery is a milestone in our roadmap to making it faster, easier and more convenient than ever to shop with us.”
The white-label service is powered by Instacart Platform, a suite of enterprise-grade technologies that provide retailers across North America access to the tools they need to launch and support new ecommerce and fulfillment offerings. To power Walmart Now, Walmart is utilizing the Carrot Storefront solution in addition to the Instacart app.
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Instacart and Walmart Canada have been working together since 2018, and the retailer already offers customers delivery as quickly as an hour from more than 250 Walmart locations across the country via the Instacart App and Walmart.ca, which is powered by the Carrot Connect solution. Customers within the Walmart Now pilot area can access the service on the Walmart Canada website and in Instacart’s Convenience Hub.
“Customers today expect convenience and quick delivery paired with broad selection,” said Chris Rogers, VP of Retail at Instacart in a statement. “We know these components are fundamental as retailers seek to build the best online grocery experience for their customers. By collaborating with leading retailers like Walmart and providing Instacart Platform solutions that are purpose-built for grocery, we’re making it easier for retailers to get customers exactly what they need, when they need it.”
