Textiles offered via the program will span categories including bedding, bath, curtains, pillows, throws, table linens and robes. The products are available on The Renewal Workshop web site, along with merchandise from other brand partners such as apparel companies Osprey and Carhartt and Coyuchi, a specialty retailer of cotton home textiles.
On the Pottery Barn site, the link that directs shoppers to the Renewed line shares the page with information about the retailer’s other environmental and fair-trade initiatives.
“The good of our planet and communities has been a longstanding commitment for Pottery Barn,” said Marta Benson, Pottery Barn President in a statement. “By becoming the first major home furnishings retailer to launch a renewed line in partnership with The Renewal Workshop, we continue to build on our industry-leading sustainability commitments to encourage further innovation for the betterment of our world.”
“Pottery Barn Renewed is a landmark change in the home goods space,” said Nicole Bassett, Co-Founder of The Renewal Workshop in a statement. “This investment demonstrates how the industry is shifting away from the environmentally devastating take-make-waste linear system and embracing restorative circular practices. Our most recent research indicates that 82% of what brands consider waste can be renewed and resold.”