B2B brand discovery platform Product Guru is bringing its online service — which connects brands and retailers — to the real world, with plans for a series of temporary concept stores in London.
The new POP tech-powered concept stores aim to put emerging brands in front of key players in the UK retail industry with a series of events taking place in September 2022. Each concept store will be centered on a particular category, including health and beauty, home and gifting, and food and drink categories. The stores will be open for six days and merchandised like a retail store, but will only be open to retail insiders.
“As we strive to help brands to find their route to market, we’re very excited to launch POP, our new concept store events to get brands in front of hundreds of key market players,” said Simon Coyle, Founder and CEO of Product Guru in a statement. “We’re taking the best aspects of trade shows, maximizing the power of hybrid interactions and creating an entirely new, tech-powered, cost-effective, targeted event for exposing brands to the whole industry.”
The events will be open to retail buyers, wholesalers, distributors, importers, investors, journalists and influencers, who will be able to browse products from a curated selection of emerging brands. Integrated technology from Product Guru’s platform will be accessible in the store, allowing visitors to access product data and brand videos, request samples and take next-step actions. Additionally, brands will get real-time performance data on how visitors are engaging with their products.
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“The industry has been crying out for more opportunities to discover true product innovation and be inspired – this is what we’re offering with POP,” added Coyle. “Over 100 brands pre-registered for our POP events in London ahead of the launch. We have now released tickets on our website and can’t wait for challenger brands to take advantage of this grand opportunity to grow their business.”
