QuickChek, a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. The system is part of the QC Mobile App, which was launched earlier this year and is powered by Paytronix Systems.
At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages. The tiered rewards are based on visit frequency, and shoppers can earn birthday rewards, monthly fountain drinks and candy bars just for enrolling. Perks such as coffee, made-to-order drinks and sandwiches can be unlocked with repeated use.
“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, Digital Marketing and Advertising Manager at QuickChek in a statement. “QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”