Target Revamps Pharmacy Rewards

  • June 10, 2010 at 2:40 PM EDT
  • By Mike Santos
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Target
unveiled changes in its rewards program for customers who shift their prescription drug needs to one of its more than 1,580 in-store pharmacies, Drug Store News reports.

The new program is a testament to Target’s incentive efforts as the company aims to cut storewide discounts, in addition to the amount of prescriptions required to claim the discount. Currently, customers get a coupon good for 10% off a future day of shopping every time they fill 10 prescriptions at a Target pharmacy with a Target REDcard.

Target said customers will receive a coupon good for 5% off a future day of shopping every time they fill five prescriptions at a Target pharmacy with a Target REDcard. The changes will take effect this fall.

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The new incentive, however, may be eclipsed by the simultaneous launch of the company’s expanded, storewide REDcard program, under which customers “will receive 5% off at check-out every day when they use a REDcard at any Target store or on Target.com,” according to the company. That program also launches in the fall, following a test in Kansas City that began in October 2009.

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